Umbrella Thoughts.

Articles

How many umbrellas do you need?

The answer is three. Most people would think only one umbrella. It’s true that everyone needs at least one umbrella. Needless to say, make it a good one. However, I think you might be surprised wit...
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The Forever Guarantee—Is it for real?

Yes, we know—it is a crazy proposition: Buy one umbrella for the rest of your life. If it ever breaks, for any reason whatsoever, send it back to us and we’ll send you a free replacement. All you ...
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The Loss Protection Card—How it works

Did you know that every newly purchased Davek umbrella comes with a loss protection card? On this card is a unique “loss protection” serial number. No two umbrellas have the same number. If you lo...
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How to Choose a Better Umbrella

We all need at least one umbrella in our lives—here is a guide to make sure you choose the right one for your needs.    Coverage vs Convenience The first thing to decide is whether you’ll want a l...
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The Luxe Utility Playbook

The key to becoming the high quality choice within a traditionally utilitarian category is incorporating authentic, premium materials into a beautiful design, complete with the artisanal touches th...
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How to Make Products That Last a Lifetime

For companies who want to make products that will last a lifetime, it’s important to know up front that successfully bringing your good to market is much harder than just coming up with the right p...
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